If you've been to Coca Cola's Club Cool at Epcot and tried Beverly, then you know the story behind this photo.
It's awful. I can only describe it as tasting similar to what I believe warm ear wax would taste like.
I tried it for the first time with this fellow visitor, and, obviously, I was not a fan. He didn't like it either.
If you aren't familiar, from Wikipedia:
Beverly is a carbonated soft drink marketed as a non-alcoholic apéritif, that was produced by The Coca-Cola Company for the Italian market. With ongoing product consolidation in the Italian market, Beverly was discontinued in 2009. The bitter taste of Beverly has become familiar to many Americans after trying it at Coca-Cola tasting stations at the World of Coca-Cola museums in Atlanta, Georgia, at Las Vegas, Nevada, and at Club Cool at Epcot in Orlando, Florida. One employee at World of Coca-Cola in Atlanta claimed that on average 2,000 people go through the tasting area, and on average 5 people enjoy the taste of Beverly.
Interesting that the article states that Beverly was discontinued, as it is still available at Club Cool. In Fact, on 10/30, the Disney Parks Blog reported that there had been 7 new flavors added at Club Cool, and that the only remaining soda would be...Beverly! Whaaaaaat?!
The last time I was there, I tried it again. Why? I have no idea.
The wiki entry also states 5 people out of 2,000 enjoy the taste of Beverly!
Perhaps 5 out of 2,000 people on average have no sense of taste?!